![]() ![]() The answer box can often be the most visible ‘real estate’ on any page, driving high click rates. They may not yet be in the ‘shopping’ mode but seeing a brand support with editorial information will build brand awareness and future consideration. In this example below, a user wants to understand about protein overload in their hair. Brands with helpful and supportive answer boxes will build awareness and connections with consmers looking to understand more about their interest or challenge. Organic Search helps boost brand awareness and discoverability. As consumers ask more questions, the brands that achieve these answer boxes are effectively getting ‘AI Ready’ by understanding the consumer need by providing an answer. ![]() In a sense this is the same as an answer box, just presented differently. In Chat GPT you ask a question and it will give you an answer. Chat GPT and Bing have highlighted the potential for a tool to answer questions. 5 Reasons why an answer box remains crucial in 2023Īnswer boxes are potentially more important than ever. This could be an answer to a question, or facts about an important topic, Google answer boxes are becoming invaluable for acquiring traffic. Google is constantly evolving to present the searcher with what it thinks are the best results. The webpage that appears in this position is thought to be the best answer to the question by Google. The answer boxes have been appearing in Google search results for a few years now but do not appear on every search. An answer box for one of our food clients in 2023Īnswer boxes are often referred to as ‘Position Zero’ as they appear above the first search results on page 1. ![]()
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